Guess was founded by
Georges, Armand, Paul, and
Maurice Marciano, four brothers born in
Debdou village, Morocco. They moved to
California from
France in 1977 and founded the company in 1981. Seed
money to start the business came from the Nakash family, owners of the
Jordache denim empire. Their first product was a three-zipper style of
jeans they named "Marilyn" (Style # 1015). Department stores and fashion critics were initially reluctant to carry the new 'stone washed denim' jeans, but in December when Bloomingdale's finally agreed with Georges to stock two dozen pairs of the
new jeans as a favor to the brothers. They sold out quickly.
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